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This can be achieved by treating the fabric with a proprietary topical chemical that inhibits the growth of pathogens. The U.S. government heavily regulates the term “antimicrobial”. Fabrics marketed as antimicrobial must be non-toxic to the consumer and the environment and demonstrate compliance with FDA specifications through approved third-party testing.

The antimicrobial fabric stays cleaner for longer and in between washings. If a towel stinks less, you will wash it less because it maintains that “just laundered” feeling. New energy-efficient washing practices do not get fabrics as clean. Adding antimicrobial product protection reduces the growth of odor-causing microbes that remain on your clothes even after washing.